Your response must include a cover page, a summary of the case study and responses to all questions. The responses should contain all data, research and external resources that support your responses. A reference page will include all resources you used in responding to the questions. IMPORTANT: SUMMARY, ANSWERS TO 4 QUESTIONS, CONCLUSION, MINIMUM 8 EXTERNAL REFERENCES 1. Analyze Amazon's management principles. What lessons can other business leaders learn from Bezos? 2. Analyze the overall profitability of the offline retail industry. Is the industry attractive? 3. Define Amazon's competitive advantages. Why is Amazon so successful? 4. What strategies should Amazon employ to expand into the offline retail industry?
