Task:
The global COVID Pandemic has hit the business hard, and you saw several people working there laid off this week. You feel lucky to still be working as their business consultant! The business is a family-owned and has been in business for over 21 years. The founder of the company, Paul Wilford, started the company as a small tire shop then expanded into service repairs. Now Paul’s grandson, Steve Wilford, runs the company which has grown to several million in annual revenues over the past couple years.
Steve Wilford stops by your cubicle. He looks worried and worn out from the long work day. Despite that, he greets you warmly. “You are taking a course in Strategic Management right now, aren’t you?”, Steve asks you.
Paul's Discount Tires & Repairs will beat its competitors by providing the lowest price discount tires, vehicle repairs, exceptional customer service and quality work. Paul's Discount Tires & Repairs culture is rooted in its 21-year history. Paul's will overcome the setbacks caused by the COVID Pandemic by sticking to its core values and cutting costs wherever necessary. Our people will help get us through these tough times. You look at the bottom of the page and see a post-it note, with questions posed to you by Steve. What is wrong about this strategy? What is right about this strategy? We are the market leader in discount tires and repairs our city, indicating that we currently have a competitive advantage. Will we sustain it with this strategy? What is one thing we could do to improve on this strategy?
