Part I: Corporate Colour(s)/Logo/Website
Create a colour palette, corporate logo, a positioning statement or tag line for your business concept to use on your website and with all of your marketing channels. It should reflect your overall company concept. You do not need to spend money on this part of the assignment – I recommend using www.weebly.com, www.wix.com or other free site.
Part II: Marketing Strategy/Communication Plan
In addition to the logo, corporate colour scheme and (free) website, please provide details on your overall marketing strategy (traditional and social media) that you plan to use to support your business and reach your target market. Please set-up these channels to display on your website. Are you selling your product or service online? If so, what tools have you selected to “take orders” and accept payment? Have you set up a database to capture your customers? Are your producing an email campaign, or newsletter sign-up platform? If so, display it on the website too.
