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Question:

· Late submission of referred coursework will automatically be awarded a grade of zero (0).

· Coursework (including deferred coursework) submitted later than five days (five working days in the case of hard copy submission) after the published deadline will be awarded a grade of zero (0).

· Where genuine serious adverse circumstances apply, you may apply for an extension to the hand-in date, provided the extension is requested at a reasonable time in  advance of the deadline.

This Assignment assesses the following module Learning Outcomes (Take these from the module DMD):

Intended Learning Outcomes:

Knowledge and Understanding:

Successful students will typically:

• have a knowledge and deep understanding of a variety of AL techniques and methods applicable across domains ranging from molecular computational  biology and evolution of agents to behaviour-oriented and social robotics.

Skills and Attributes:

Successful students will typically:

• be able to critically evaluate and articulate some recent Artificial Life paradigms for building agent systems and modeling biological systems.

Please see Assignment Brief below.

Please submit you Assignment work through the StudyNet/Canvas 7COM1032 Module Assignments Submissions page. Your submission should include:

1. Your completed Front Cover Sheet (page 1 of this document)

2. Your Thymio II Program file ( AEPL file)

3. A Robot Architecture Diagram which illustrates how your Thymio II program is structured. This assignment is worth 40 % of the overall assessment for this module.

Please see Marking Criteria Sheet below. A note to Students:

1. For undergraduate modules, a score above 40% represent a pass performance at honours level.

2. For postgraduate modules, a score of 50% or above represents a pass mark.

3. Modules may have several components of assessment and may require a pass in all elements. For further details, please consult the relevant Module Guide or ask the Module Leader.

This assignment is Practically based and requires you to plan and produce a program for the Thymio II robots. Your program, which should be running identically on two Thymio Robots, should provide the following behaviours when the robots are running in the provided simulated Robot Arena (ASEBA Playground) :

1. The two robots should both be initially placed in random positions, one outside the dark blue oval track, and one inside the dark blue oval track. The track consists of a dark blue line on the Arena floor, and which is in the shape of an oval. Both robots should explore, avoiding any obstacles in the way (including the Arena Wall boundary) until the dark blue oval track is encountered.

2. When the circular track/line is encountered, the robots should both turn left and then follow the darl blue track/line (i.e. in opposite directions, one moving Clockwise (CW) and the other Counter-Clockwise (CCW)). Whenever the respective robots meet each other at any point while following the track, they should both move aside allowing them to pass each other safely without collision, then find their way back to the track/line, then carry on following the circular track/line in the same direction they were originally travelling in.

Basic Functionality:

1. Implement the “LINE_FOLLOW” state/behaviour, so your robot can reliably follow the desired circular track on the Robot Arena in ASEBA Playground, when initially placed ON the track/line.

2. Add an “EXPLORE” state/behaviour that allows the robot to drive forward until the dark blue oval track is found, which then triggers or enables the previously tested “LINE_FOLLOW” behaviour. Make sure that the “outside” robot follows the line in the opposite direction to the “inside” robot. (Note, both robots should run the same program)

3. Use two robots and first get them to stop at a suitable distance when they meet each other when driving around the circular track. This should then trigger a transition to a suitable state(s) or set of subsumption behaviours.

4. Implement the sequence of robot Actions (states/sequence/behaviours) that are required to allow the robots to pass each other safely. The basic algorithm for this is: robot turns by some angle to the Right, then drives in a leftwards semi-circular path so that the robot deviates away from the line but then swings around in an arc back towards the line further on, then resumes LINE_FOLLOW. This sequence should allow the other robot to do exactly the same

actions, so that both pass each other without collision. Hint: use the timer to trigger the robot actions in the order/sequence required.

5. Code comments and clarity of reading and understanding (5) Advanced Functionality, in order of increasing difficulty:

1. Add a “STOP” state/behavioural element to your program that allows one of the buttons to Stop/Start the robots (convenient for placing your robot before running it after reprogramming it!). Note, Although not essential, this is very convenient for setting up and testing your program! (2)

2. Implement a behaviour that keeps the robots within the outer boundary Dark Black line. (2)

3. Modify your safe passing sequence to allow for the case when an object blocks the track while in “LINE_FOLLOW” state. (Hint, you possibly only need to modify the various parameters used for the passing sequence (motor speeds, timings etc.) (2)

4. Implement object avoidance in the case that an object is encountered while “EXPLORE”behaviour is active and the robot is searching for a Line to follow. (2)

5. If the Line is lost while the robot is in “LINE_FOLLOW” state, implement a recovery behaviour/sequence that triggers a transition to “WANDER” state. Hint, use a timer to abandon “LINE_FOLLOW” after a period of NOT sensing a line. (2)

Forum 3
Your initial posting for Forum 3 requires you to providein response to the following:
Marketing communication objectives provide guidance for communication campaign development. While not always shared with the public, experts can identify them just by looking at the messages that are communicated to target audiences.
1.
1.Find two ads that pursue different behavioural objectives (see pp. 122-126 in the textbook- Trial purchase objectives). For each ad, provide either a link to the ad or an image of the ad (GIF, PDF, etc.).

2.Discuss the behavioural objectives of each of the ads. Do you think that these ads also contribute to enhancing the awareness of, and/or attitude
3.toward, each brand? Explain.

Forum 4

Your initial posting for Forum 4 requires you to in response to the following:
Find an example of an ad or campaign (provide the link or copy to the ad) that you think reflects one of the approaches used to develop a creative theme such as unique selling proposition, brand image, inherent drama, or positioning. Discuss how the creative theme is used in this ad or campaign and suggest improvements (if necessary). Make sure to provide either a link to the ad or an image of the ad (GIF, PDF, etc.).



Forum 5
 Your initial posting for Forum 5 requires you in response to the following:
Name a TV commercial or print ad you would rate as the "most outstanding" one you have seen lately. If you do not have a link to the ad, provide a brief description or indicate where and when it can be viewed. Apply the guidelines for creative evaluation (textbook, page 219) to that ad or campaign to see whether or not it fulfills all the criteria. Share your thinking after you have completed your evaluation



Forum 6
Your initial posting for Forum 6 requires you in response to the following:
Critics of the percentage of sales method of budget setting contend that this method “reverses the advertising and sales relationship” and that it “treats advertising as an expense rather than an investment.” What are your thoughts about these arguments?


Forum 7
Your initial posting for Forum 7 requires you to provide  in response to the following:
Read IMC Perspective 13-2 (textbook, pp. 364-365). What do you think about the effectiveness of advertising through Cineplex?

Learning Objectives

· Compare current with historical norms.

· Explain the difference between norms and ethical standards.

 

Instructions:

· Select two (2) of the advertisements in the attached. 

· Identify the norm(s) in question within each advertisement and how they compare to contemporary norms.  Are these advertisements offensive in some way, or how do they break current norms for behaviour?

When would breaking a norm be unethical?

Task:

Part 1: Compare and contrast the similarities and differences between a four Ps approach to marketing and the value approach (creating, communicating, and delivering value).

Part 2: Select two advertisements. Describe the needs identified by Abraham Maslow that each ad addresses. What consumer segment is being targeted?

Part 3: Find an international version of one of the prior selected advertisements. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change?

Question:

The conference concludes and you are exhausted—there was a lot of information to digest. After the conference reception, you grab a bite to eat while reviewing your notes in depth. You know that the CEO, Jillian Best, expects you to not only report out on these materials, but also to discuss many of the highlights with your peers and other attendees from Maryland Creative Solutions, LLC.

Select two discussion topics from the list below and adhere to Jillian’s discussion requirements:

· For the choice of your organization, you can choose your current employer, past employer, a supplier or customer that you are very familiar with, or an organization where you volunteer.

Discussion

Select two discussion topics from the list below:

· Discussion Topic 1: Strategic Leadership

What is, or should be, the role of the strategic leadership in your organization?

· Discussion Topic 2: Drivers of Change

What are the major external and internal drivers of change in your organization?

· Discussion Topic 3: Performance Measures

What are the major performance measures in your organization?

· Discussion Topic 4: Role of Leadership

How can the top leadership in your organization influence its performance measures?

Question:

1. Why is Maslow’s hierarchy of needs relevant to the field of education? How could not addressing basic needs affect children’s performance in school? Maslow’s hierarchy of needs lists the basic needs that any human needs for survival. How can a starving student sitting in class think about anything other than food. If the need of hunger and sleep are not addressed a student might as well stay at home. If for example breakfast is offered before class begins, then the student will have the fuel they need to pay attention in class and focus on the information being taught to them.

2. How did living in poverty affect the children’s friendships and their self-esteem? Kaylie struggled with maintaining her friends when her mom was forced to leave their home and move into a motel. She had to leave her friends behind causing the friendships to suffer. Brittany was bullied due to her poverty. Her classmates would pass notes in class discussing Brittany’s level of poverty. This in turn led to her expulsion from middle school. Poverty prevented her  from having friends at all. With the lack of friendships and dropping out of schools they kids were feels a low sense of accomplishment.

3. Why was Brittany Smith bullied in middle school? How did the bullying affect her performance in school? Brittany was bullied for being poor and that caused her get in trouble and led to her eventual expulsion from middle school..

4. What are the youths’ fears about and aspirations for the future? Many of them have similar fears and that is that they will be stuck in the cycle of poverty that they were born into to. Johnny hopes to get into LSU and play football. Brittany wants to study art. Tyler wants to go back and graduate high school or get his GED.

5. Why is Maslow’s hierarchy of needs relevant to the field of education? How could not addressing basic needs affect children’s performance in school?

6. Why was Brittany Smith bullied in middle school? How did the bullying affect her performance in school?

Task:

If you select your own event, you may consider a local Board of Health meeting a legislative or executive branch hearing or meeting on a health policy issue, a meeting by advocacy organization or special interest group, or a meeting of a political party, political group, or political candidate in which a health policy issue is discussed.

As a way of demonstrating completion of this course requirement, you must submit, in writing, a policy log that detail certain aspects of each event.

Provide only a brief summary of the topic being discussed In the analysis section, you can write about the process of policy being made at this event, and/or you can write about the actual health policy issue being discussed/considered. This should primarily be your analysis, and if you refer to an analysis made by an event participant, make that clear in your log. Your analysis should include new information that goes beyond what was discussed in the event.
Your analysis should integrate course content and readings. Reference at least two sources from the learning materials in this course or other sources which may include scholarly sources, health policy reports or recent media articles.

Question:

This assignment requires you to submit a short report of around 1000 words. A marking rubric outlining what should be included will be provided. Notice that your grade will in part depend on:

· The quality of your economic thinking/reasoning.

· The logic of your analysis.

· The quality of the report's presentation.

Task

The Minister of Environment in New Zealand has asked you to provide a background paper considering the inclusion of agriculture into the Emission Trading Scheme (ETS) as part of the efforts to reduce Greenhouse Gas (GHG) emissions in New Zealand.

The paper should include

o A brief description of the New Zealand ETS.

o A brief presentation of the main economic arguments for and against including agriculture in the ETS.

o Your conclusion as to whether or not agriculture should be included within the ETS.  

You will be expected to support your paper with available statistics and scholarly theory on the economics of externalities.  Some useful resources will be placed on the Learn site to help inform your analysis but these are not exhaustive.

Analyse the above article by utilising ALL TOPICS that are provided below.

(1) Aggregate Demand and Aggregate Supply; (2) Monetary Policy; (3) Money Market 1. Presentation Your media assignment should be typed on A4 sized paper in size 12 font (preferably in NewTimes Roman) with single line spacing.A maximum of two (2) pages is to be written for your chosen newspaper or magazine article. A separate sheet of A4 paper is allowed to contain diagrams in addition to the two pages of text. A cover sheet, which is found at the end of MIB document, should be used as the coversheet for your assignment. All pages are to be stapled in the top left hand corner. Assignments should NOT be placed in plastic sleeves or contain any form of binding. 2. Format A. Coversheet (required) B. Article [Newspaper or Magazine article (must be attached)] C. Analysis (with the following prescribed format and sub-headings) i. Introduction [3 marks] - Identify key points or issues from the article - Choose the topics and economic models that would help you with your analysis. - Include a justification or rationale as to why those topics were chosen.

Describe the participants: give the age range, gender and any particular characteristics pertinent to the research project. For experimental studies state the inclusion and exclusion criteria. 7. If your participants are under 18 years of age, please confirm who you have applied to for a Disclosure and Barring Service (DBS) check (if UK) or non-UK clearance, or, if not, explain below. PLEASE DO NOT ATTACH A COPY OF YOUR DBS CHECK WITH YOUR APPLICATION. 8. How will the participants be selected and recruited?