Expert Answers

Question 1

Managers use Balance Scorecard as an elaborate summary of the goals and objectives. This approach advice manager to consider four perspectives on performance. Explain with reference to an organisation of choice each of the four (4) perspectives in detail.
Question 2

Strategic leaders need to show good example especially in matters concerning business ethics and integrity. Suggest five (5) tactics for strategic leaders to instill ethical values into the organisation’s culture
                                                                                                            
Question 3

Boston Consulting Group (BCG) Growth-Share Matrix is the simplest way to portray a corporation’s portfolio of investment. Unfortunately, the BGC Matrix also has some serious limitations. Explain with examples five (5) limitations of BCG Matrix with examples.

Activity

Prepare a management report of 3,500 to 4,000 words* on an organization** within one of the followingindustry/sectors

1. Agriculture, forestry and fishing (Section A)

2. Insurance, reinsurance and pension funding (Section K, Division 65) 

a.Insurance, reinsurance and pension funding, except compulsory social security 

3. Human health and social work activities (Section Q)

4. Arts, entertainment and recreation (Section R, Divisions 90, 91 & 92)

a.Creative, arts and entertainment activities

b.Libraries, archives, museums and other cultural activities

c.Gambling and betting activities

This report should assess the impact of external business environmental factors on the organization and evaluate the organization’s position and responses. In the case of a large organization it is permissible to confine your report to part of the organization. An organization’s activities may range beyond the designated industrial sector in which case the focus of your report must be on the organization’s activities within the designatedsector. 

Task 1

Give a brief overview of the primary external influences to which the organization is subject and briefly explain the particular importance of each to theorganization. 

This first task should contribute no more than one third of your overallreport

Task 2 

Choose one of the following themes: 

1. Ethics and Corporate SocialResponsibility

2. Regional geopolitics

3. Climate change

4. Changing demography

5. Migration

In relation to your chosen them

i. analyse its relevance to your chosen organization and how it influences policies and decision-making within your chosen organization orindustry-sector.

ii. critically evaluate the effectiveness of the organization’sresponse.

iii. (if possible and appropriate) demonstrate some areas for improvement in the response of the organization. If you consider it not possible and appropriate to suggest areas for improvement, justify yourposition.

The Assessment Task You are required to carry out a comprehensive academic report on the best practice methods and techniques of entrepreneurial marketing in SMEs. You are to critically discuss relevant SME and entrepreneurial theory and provide critical thinking regarding marketing practice and where appropriate use supporting evidence to back up your discussion. To obtain higher grades in this assignment you should demonstrate a good understanding of the literature and be able to compare and contrast the differing academic viewpoints involved. You should discuss a maximum of two best practice methods (word of mouth, opportunistic, innovative etc). 10% of your overall grade will come from your group student-led seminar in weeks 3-  A further 5% will come from your attendance at the student-led seminars.
Learning Outcomes The learning outcomes that are being assessed in this assessment are:
Module Learning Outcomes On successful completion of the module, with limited guidance students will be able to: Subject-Specific Knowledge, Understanding & Application

a. Analyse the distinguishing features of the small business marketing environment.

b. Identify key marketing operational issues faced by new ventures and small businesses in specified sectors and industries in a global context.

c. Critically compare and contrast 'standard' marketing theory and practice with that seen in the small business research findings. Employability & Changemaker Skills

d. Develop autonomous learning skills which show abilities in learning to learn; problem solving; effective communication and self-management.

e. Articulate core ideas and concepts drawing on literature to support a conclusion
Your grade will depend on the extent to which you meet these learning outcomes in the way relevant for this assessment. Please see the grading rubric at the end of this assessment brief for further details of the criteria against which you will be assessed.

In this assignment, each of you must submit a report as an idea journal by offering three business ideas; for each idea, you have one page to clarify the followings:
1. What is the product? 2. Explain needs and wants that will be satisfied with this product. 3. Identify some (minimum two) of the existing brands or businesses that offer similar products or satisfy similar needs and wants. 4. Explain the factors of production required for the establishment of business around your idea. 5. Explain possible challenges that an entrepreneur may face to establish a business to produce and offer such a product.

Governmental and media reports suggest that university graduates are not adequately prepared to work in globalised workplaces that are complex and diverse. This view is echoed by; graduates and graduate employers. Using the references cited below explore what competencies would make business graduates more employable in the global environment, and how Universities can help develop such competencies.

An annotated bibliography provides an explanation of the best available research on a given research topic. The annotation usually contains a brief summary of content and a short analysis or evaluation of the research article.

You must use Chicago referencing style for details see: https://libguides.murdoch.edu.au/Chicago. Use 12 size Times New Roman font and 1.5 line spacing.

The goal of this assessment is to reflect, summarise, critique and evaluate research, about the research topic: Are business students work-ready?

For the annotated bibliography, use five journal articles including the two referenced below. You must find three other recent (since 2010) journal articles that address the research topic ‘Are business students work-ready’. Prepare an annotation of each article with the goal of informing the reader as to the content, relevance and quality of the research (about 200 words for each article).

· Form a group comprising 5 members.

· Each group is required to create a unique corporate gift for your own company.

· Come up with a design for the corporate gift, which is not an average product in market.

· Prepare a report to explain:

o Business name, product/service,

o Nature of business

o Place of operation

o Event where the corporate gift is used

o To whom the corporate gift is given.

o Uniqueness of the corporate gift.

o Reason for choosing it.

o Appealing factors of the product.

· Support your report with photos.

· The assignment must be typed double-spaced, using a 12-point font and 1-inch margins.

· Be sure that you have clearly answered all parts of all questions.

· Both content and writing style are important in this assignment.

· Proofread your work and pay careful attention to spelling, punctuation, and sentence structure.

Learning Activity 2.3: Identify Types of Business Models Available until Wednesday, January 20, 2021 10:00am MST Must post first. There are many different business models that have proven successful. In today's global business environment, entrepreneurs continue to create new business models to stay competitive. Step 1: Find and read an online article that describes a variety of business models. Examples: Board of Innovation,Step 2: Pick two business models that you are not very familiar with or want to know more about. E.g. direct sales, freemium, marketplace, subscription, vertical integration. Step 3: Write a discussion post to educate your peers about these two business models. For each model, your post must include: - a brief summary of the model, specifically the value they provide and how they generate profits (types of revenue - major cost categories) - an example of a company that uses this business model and a link to the company's website

1. Your group has $50,000 available for seed capital for the new business. These funds are considered an equity investment. Consider any factors that your group deems relevant. Your group must develop a new business (not franchise or existing). You should engage in discussion to determine mutual interests or business goals, generate ideas, identify an opportunity, and create a plan for a business venture. Once you have agreed on an idea, you will develop the following components of a marketing plan:
Marketing Plan
1. Describe the idea you are pursuing, including why it is an opportunity. Describe the product/service, including core and actual product(s). If it is a unique idea, be sure it is something that is within your group’s reasonable capabilities (In other words, don’t tell me you’re going to install fusion powered garage heaters unless you know you can actually invent such a thing).
2. Identify the target market(s) and provide detailed rationale as to how the product serves the chosen market. Does it solve problems? Provide value? Why will people buy it?
3. Identify and describe your business model – be sure to explain your inputs, work processes, how you produce value, how you engage customers, and the major components of the value chain (distribution, etc.) (You may refer to the Business Model Canvas)
4. Determine how the product/service will be distributed (place). What channels will you use? Consider all the different ways that you might want to sell your product/service.
5. Develop a pricing structure. What are your influences (Cost, Competition, Rarity, Benefits/Value)?
6. Provide a detailed plan as to how you will promote the product/service. Think about your value proposition; how will you communicate this value to prospective or existing customers? What message will you use? How will you build your brand?

Assignment Content Note: Hoosier Media is a hypothetical firm used for Week 2-5 "Apply" assignments. Assume trends in the external environment facing all newspapers and print media apply. There is a small amount of additional information about Hoosier in the Week 4 assignment, but all the information you need for this assignment is below. Use "if ...then" statements like "If Hoosier is a small, regional paper they could consider mergers or alliances with other newspapers in the Midwest." Or you can also "make up" additional information to support your analysis: "Hoosier is a small newspaper company with 3 papers covering the Gary and Bloomington markets." You work for a consulting firm whose primary objective is to help businesses improve their strategic operations. Your firm recently was hired by a newspaper company named Hoosier Media Inc. The client's print newspaper circulation and subscriptions have declined, resulting in 30% lower revenues over the last five years. Online ad revenues have increased but currently account for just 5% of the company's revenue. You have been tasked with providing a comprehensive internal and external analysis to help the firm improve its business operations. Analysis that includes the following: Identify economic, legal, and regulatory forces and trends. Critique how well the organization adapts to change. Discuss the primary internal organizational considerations. Discuss the primary external organization considerations. Identify the major issues and/or opportunities the company faces based on your analysis. Submit your assignment.

Upon successful completion of this module, students will have demonstrated 

Knowledge

K1 a critical reflection of the management of innovation, entrepreneurship and Technology transfer as a core business process

K2 a critical understanding of the choices and challenges in building and managing an innovative and entrepreneurial organisation

K3 a clear understanding of the key attributes in capturing learning from Innovation, entrepreneurial and technology transfer

 Skills

S1 an ability to critically appraise theories of managing innovation, entrepreneurship and technology transfer in the 21st century

S2 how to evaluate viable concepts, models and techniques in order to identify ease of transmission for the adoption and/or application of managing innovation, entrepreneurship and technology transfer.