Imagine you are starting your dream business or non profit organization. It’s important to you to start building a reputation in your field quickly, and develop an engaged and loyal audience who will help you share your message and gain credibility.
1. Write a paragraph about what your business does.
2. Define your audience, and develop a detailed analysis of 3 audience members, answering the following questions
o What are their demographic characteristics?
o What need or desire is your organization meeting, or what problem are you solving for them?
o What are their preferred communication channels and why?
o What are 3 key messages that will make them want to engage with you?
o What tone of voice will you use to connect with your audience?
Choose 2 of your audience members’ preferred channels and write a post/article/create a short video or audio recording to introduce your business/organization. You should ensure your message has a clear call to action.
