Forum 3
Your initial posting for Forum 3 requires you to providein response to the following:
Marketing communication objectives provide guidance for communication campaign development. While not always shared with the public, experts can identify them just by looking at the messages that are communicated to target audiences.
1.
1.Find two ads that pursue different behavioural objectives (see pp. 122-126 in the textbook- Trial purchase objectives). For each ad, provide either a link to the ad or an image of the ad (GIF, PDF, etc.).
2.Discuss the behavioural objectives of each of the ads. Do you think that these ads also contribute to enhancing the awareness of, and/or attitude
3.toward, each brand? Explain.
Forum 4
Your initial posting for Forum 4 requires you to in response to the following:
Find an example of an ad or campaign (provide the link or copy to the ad) that you think reflects one of the approaches used to develop a creative theme such as unique selling proposition, brand image, inherent drama, or positioning. Discuss how the creative theme is used in this ad or campaign and suggest improvements (if necessary). Make sure to provide either a link to the ad or an image of the ad (GIF, PDF, etc.).
Forum 5
Your initial posting for Forum 5 requires you in response to the following:
Name a TV commercial or print ad you would rate as the "most outstanding" one you have seen lately. If you do not have a link to the ad, provide a brief description or indicate where and when it can be viewed. Apply the guidelines for creative evaluation (textbook, page 219) to that ad or campaign to see whether or not it fulfills all the criteria. Share your thinking after you have completed your evaluation
Forum 6
Your initial posting for Forum 6 requires you in response to the following:
Critics of the percentage of sales method of budget setting contend that this method “reverses the advertising and sales relationship” and that it “treats advertising as an expense rather than an investment.” What are your thoughts about these arguments?
Forum 7
Your initial posting for Forum 7 requires you to provide in response to the following:
Read IMC Perspective 13-2 (textbook, pp. 364-365). What do you think about the effectiveness of advertising through Cineplex?
