A Mission Statement clearly defines the primary purpose or reasons for our existence. It is heavily focused on Customer Value. It is also vital to achieving organisational alignment
A mission statement typically provides clear and concise answers to the following questions:
· What products and services do we deliver?
· Where and when do we deliver our products and services?
· Which customer groups are our primary groups?
· Where are our primary customers
· What tangible value do our products and services deliver to customers?
· What is our competitive advantage?
· What additional community and environmental benefits do we generate?
Briefly discuss the current market situation
